Social Media Content Creator
RESP: "Content Creation & ProductionConcept, shoot, and edit a videos for TikTok and Instagram Reels — owning the full production process from idea to postManage creative asset development from concept tocompletion, including concepting, filming, editing, captioning, and publishingIdeate and implement disruptive, platform-native social content to quickly build followers, reinforce brand positioning, and achieve brand objectives Lead social copy across all platforms, maintaining a consistent, on-brand voice, tone, and messagingSupport the marketing team in creating visual graphics and other creative assets as neededStrategy, Insights & CommunityAccelerate Biena's transformation into a social-first brand, demonstrating vision for ways Biena can push boundaries, grab attention, and more deeply engage its target consumerTranslate performance data into actionable insights to continuously refine content strategy and maximize brand impactProvide thought leadership on social trends and pop culture moments, identifying timely opportunities to insert the Biena brand into the conversationEngage with Biena's communities on Instagram, TikTok, and LinkedIn, responding to comments and building authentic connectionsMaintain the brand calendar, content planning and organization"
Responsibilities
2 Who You Are
- 3–5 years of experience in social media, content creation, or digital marketing, ideally at a consumer brand
- Proven, hands-on track record creating high-performing TikToks and Instagram Reels — including concepting, filming, and editing (portfolio/examples required)
- A natural videographer and visual storyteller who can transform everyday snack moments into compelling, scroll-stopping content
- Deep familiarity with platform-native trends on TikTok and Instagram; you understand
- Highly motivated, collaborative, and a driven self-starter who thrives in a fast-paced environment
- Passionate about the future of social media, cultural trends, and shifting audience behaviors
- Excellent communication, copywriting, project management, and organizational skills
- Experience creating graphics using Canva or similar tools; graphic design skills are a strong bonus
- Experience with food-related content creation and comfort filming in a variety of settings
- Passion for healthy eating, natural foods, food trends, and/or an active lifestyle
- Ability to travel for work-related events and to work on-site at Biena HQ 3 days per week
what makes content feel authentic vs. overly produced